Grupo Frontera in Quito

Grupo Frontera is an American regional Mexican band formed in Edinburg, Texas, in 2022. They play cumbia norteña and norteño, and became widely known through their cover of Morat’s “No Se Va.” Their catalog also includes “Bebe Dame” with Fuerza Regida, “un x100to” with Bad Bunny, and the albums El Comienzo and Jugando A Que No Pasa Nada. At Coachella in 2023, Grupo Frontera joined Bad Bunny during his headlining set to perform “un x100to.” Later that year, the El Comienzo Tour became their first U.S. headlining run, placing the band in theatres and arenas. They followed it in 2024 with another U.S. headlining run, the Jugando A Que No Pasa Nada Tour.